Graphic James 322

The apple logo is a visual representation of the company for a number of reasons. It is a very plain silver color, which is the color of the original iphone’s aluminum backing. It also has very smooth edges with nice curves. This is an ode to the ergonomic design direction of all Apple products. They are all super slim, have smooth edges, and a very minimalistic design much like the logo. Apart from the logo being instantly recognizable due to Apple’s marketing expertise, it is the logo version of an iPhone, it is slim, sleek, and minimalistic The automotive brand, Jaguar also has a very striking logo. The majority of their cars are sporty, fast, loud and aggressive. This logo conveys all of those attributes. The animal in the middle seems to be flying right at you, which hints at their car’s characteristics. The color red is also a color of anger or love. This connects the “angry” characteristics of the speed that their cars can achieve, and the loud n

My company would be centered on the automotive and photography industries. I would call it “ShutterSpeed Media”. The company would offer an array of media strategies and tactics to promote automotive projects. It would do work for everything from small garages and individual car builds, to major automotive manufacturers and modifiers. Services that the company would offer would include primarily photography, visual marketing and advertising efforts, and public relations functions. This company would be present in every automotive movement, trend, and genre. The audience encompasses many different kinds of people. Some examples would be automotive enthusiasts, small shop/garage owners, high end automotive modifiers, and major car manufacturers. Each of these different audiences would definitely be paying attention to the company for different reasons. Automotive enthusiasts often try to get their cars on the covers of magazines or on blogs, so they would use the photography done by