Logo and Business Design


My company would be centered on the automotive and photography industries. I would call it “ShutterSpeed Media”. The company would offer an array of media strategies and tactics to promote automotive projects. It would do work for everything from small garages and individual car builds, to major automotive manufacturers and modifiers. Services that the company would offer would include primarily photography, visual marketing and advertising efforts, and public relations functions. This company would be present in every automotive movement, trend, and genre.

The audience encompasses many different kinds of people. Some examples would be automotive enthusiasts, small shop/garage owners, high end automotive modifiers, and major car manufacturers. Each of these different audiences would definitely be paying attention to the company for different reasons. Automotive enthusiasts often try to get their cars on the covers of magazines or on blogs, so they would use the photography done by the company to showcase their work. Automotive manufacturers and modfiers would take into account the visual advertising and marketing strategies in the form of commercial shoots and photography to display at trade or auto shows. Maybe a wealthy car collector wants some photography of his cars to hang in his garage, ShutterSpeed Media could help with that.

To communicate this idea as a logo, I would have a few main elements. One would be a camera or an aperature opening graphic, and the other would be a 6-speed manual transmission to tie in the automotive subject matter. These are the two most important aspects of the business idea so I think these should be front and center. I value simplicity and legibility a lot in design and I plan on making a very simple but effective logo and card. People will know what the company is about just by looking at the logo.



Comments

Post a Comment

Popular posts from this blog

Visual Stimuli is King

Different forms of communication are around us on a constant day to day basis. Whether we realize it or not, we are always responding to some form of communication.   These forms include primarily visual, audio and written forms, among others. These forms of communication can also be integrated with one another. I respond to all different kinds of communication, but specifically I respond most often to visual communication forms. I have always been a creative person. Visual communication is the most stimulating and “real” form of communication. It caters to your primary sense as a human. Seeing a bright sunset that glows pink and yellow is much different than reading about one. A lot of people don’t have the imagination necessary to make that picture in their mind with great detail. But when you see something, there is nothing that your brain has to make up, all of the stimulus is right in front of you to absorb. As far as visual communication, I think that the most necessa...
Read more

Good Logo Design

Image
The apple logo is a visual representation of the company for a number of reasons. It is a very plain silver color, which is the color of the original iphone’s aluminum backing. It also has very smooth edges with nice curves. This is an ode to the ergonomic design direction of all Apple products. They are all super slim, have smooth edges, and a very minimalistic design much like the logo. Apart from the logo being instantly recognizable due to Apple’s marketing expertise, it is the logo version of an iPhone, it is slim, sleek, and minimalistic The automotive brand, Jaguar also has a very striking logo. The majority of their cars are sporty, fast, loud and aggressive. This logo conveys all of those attributes. The animal in the middle seems to be flying right at you, which hints at their car’s characteristics. The color red is also a color of anger or love. This connects the “angry” characteristics of the speed that their cars can achieve, and the loud n...
Read more