Logo and Business Design


My company would be centered on the automotive and photography industries. I would call it “ShutterSpeed Media”. The company would offer an array of media strategies and tactics to promote automotive projects. It would do work for everything from small garages and individual car builds, to major automotive manufacturers and modifiers. Services that the company would offer would include primarily photography, visual marketing and advertising efforts, and public relations functions. This company would be present in every automotive movement, trend, and genre.

The audience encompasses many different kinds of people. Some examples would be automotive enthusiasts, small shop/garage owners, high end automotive modifiers, and major car manufacturers. Each of these different audiences would definitely be paying attention to the company for different reasons. Automotive enthusiasts often try to get their cars on the covers of magazines or on blogs, so they would use the photography done by the company to showcase their work. Automotive manufacturers and modfiers would take into account the visual advertising and marketing strategies in the form of commercial shoots and photography to display at trade or auto shows. Maybe a wealthy car collector wants some photography of his cars to hang in his garage, ShutterSpeed Media could help with that.

To communicate this idea as a logo, I would have a few main elements. One would be a camera or an aperature opening graphic, and the other would be a 6-speed manual transmission to tie in the automotive subject matter. These are the two most important aspects of the business idea so I think these should be front and center. I value simplicity and legibility a lot in design and I plan on making a very simple but effective logo and card. People will know what the company is about just by looking at the logo.



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